Case-study
Three divisions of a company that engineers, manufactures and markets mechanical components and high-performance steel was looking into the future for new product ideas. Each division met for one day with 20-30 key people. They each generated over 600 raw ideas and with over 30 ideas worthy of exploring.
i•de•ateˈaɪ diˌeɪt(v.)-at•ed, -at•ing.
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1.(v.t.)to form an idea, conception, or image of.
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2.(v.i.)to form ideas or images; think.
New Product Ideations for 3 divisions
September 23, 2010
